Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

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Mar 15, 2025

How to Stand Out in an Oversupplied Leasing Market

Don't let the fear of striking out keep you from playing the game! This week, we're sharing three ways to get your property ahead, even in an oversupplied market. 

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Mar 12, 2025

Bad Data, Empty Units: How to Fix A Flimsy Leasing Pipeline

Underwhelmed with your performance marketing this spring? Take back your lead pipeline with these three steps! 

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Mar 8, 2025

Breaking the 60-Day Notice Myth: How Proactive Leasing Boosts NOI

Whoever wrote the 60-day notice rule? And why are we still bound to it when we know renters make renewal decisions so much sooner? 

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Mar 5, 2025

Luxury Properties Are Stalling at 75%—Here’s Why

This week, we're breaking down, boosting momentum beyond the initial "brand new apartments!" surge. 

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Mar 1, 2025

The Four Agreements That Drive Full Occupancy

Struggling with occupancy? Master these four unbreakable rules and keep your building full—no exceptions.

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Feb 26, 2025

Why Most Condo Sales Strategies Fail—and How to Fix Them

Successfully selling out a condo development requires a strategic blend of branding, demand generation, and a seamless sales process— can you keep up?

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Feb 22, 2025

The Mistake That's Slowing Condo Sales

Discover why condo projects with strong branding and strategic marketing sell out fast—while others sit on the market losing value.

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Feb 18, 2025

10 Questions to Ask Before Hiring Your Condo Marketing Agency

Choosing the right condo GTM partner is crucial. Ask these key questions to ensure you're making the best decision.

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